For years, mBank has been synonymous with innovative solutions for Polish banking. It is a mobility icon for all customer groups.
My challenge was to announce the introduction of the bank's new mobile application among the trendsetter community and carry it out in an original and non-binding way, intriguing and involving young users.
I developed an unusual communication idea emphasizing the mobile nature of the brand. I proposed the slogan: mBank to takeaway, which was accompanied by an adequate graphic symbol. The association of a new banking product with food product groups breaks rigid financial schemes and emphasizes the freedom offered by the new mobile application.
Each customer in the selected group who installed a new mobile application could receive a free pizza at the indicated pizzerias. The pizza was delivered in specially designed boxes with mBank branding.
